Toyota introduces Yaris Cross SUV for ASEAN Markets
Toyota has unveiled the all-new Yaris Cross SUV, designed exclusively for ASEAN markets. This SUV, distinct from its European counterpart, is aimed directly at competitors like the Hyundai Creta. With its release in Indonesia as the first market, the Yaris Cross has generated considerable anticipation after being previewed as the Urban Cruiser Icon.
Platform and Differentiation:
The Yaris Cross SUV is built on the modular DNGA platform, a cost-effective variant derived from the sophisticated Toyota TNGA architecture. This platform serves as the foundation for several vehicles, including the Toyota Avanza MPV, the latest-generation Yaris sedan (successor to the Indian Yaris), and the popular Toyota Raize SUV in the Indonesian and ASEAN region. Notably, the Yaris Cross SUV stands above the Toyota Raize, positioning itself as a direct competitor to the Hyundai Creta in markets such as Indonesia.
Emphasizing fresh yet familiar aesthetics, the Yaris Cross SUV showcases an upright nose slightly angled towards the front, complemented by stylish wraparound headlamps reminiscent of the E60 BMW 5-series. The tall bumper features a prominent chin beneath the trapezoidal grille with gloss black accents, accompanied by vertically placed fog lamp housings. The profile boasts simplicity with large, squared wheel arches outlined by contrasting black cladding. The rear design exudes a sharp angular look, featuring horizontally positioned taillamps and a subtly tapered, sporty roofline. While the interior remains undisclosed, the Yaris Cross SUV will be a five-seater model.
The Yaris Cross SUV offers two powertrain options. The first is a 1.5-liter, four-cylinder petrol engine generating 104 horsepower and 138Nm of torque. The second choice is a petrol-hybrid engine, the 2NR-VEX, which combines an 80hp engine with a 141Nm electric motor or a 90hp engine with a 121Nm electric motor.
Possibility for India Launch:
Despite Toyota’s strategic partnership with Suzuki for locally manufactured and exported vehicles in India, the Yaris Cross SUV is unlikely to be introduced in the Indian market. The model shares few similarities with Toyota’s SUV lineup in India, with the Urban Cruiser Hyryder SUV serving as the brand’s main rival to the Hyundai Creta. Moreover, Toyota India currently faces high demand for the Innova Hycross and the reintroduced Innova Crysta, necessitating their focus on fulfilling existing order backlogs.
With the reveal of the Yaris Cross SUV specifically catered to ASEAN markets, Toyota aims to provide an enticing offering that competes directly with the Hyundai Creta. Built on the DNGA platform and equipped with distinct design elements, the Yaris Cross SUV brings a fresh and unique option to the SUV segment. While its introduction in India is unlikely, Toyota remains committed to meeting demand for its existing lineup, including the Urban Cruiser Hyryder SUV and the popular Innova models.