Maruti Suzuki’s 5-Door Jimny: A game-changer for the Indian armed forces and lifestyle SUV market
Maruti Suzuki, one of India’s leading automobile manufacturers, is gearing up for the highly anticipated launch of the 5-door Jimny on June 7th. This SUV is expected to enhance Maruti’s SUV image and strengthen its position in the fastest-growing segment of the market. With a significant investment of Rs 950 crore, the 5-door Jimny aims to cater to the Indian lifestyle customer, while also vying for service in the Indian Army and defense forces.
Expanding the SUV Portfolio:
In recent times, Maruti Suzuki has been actively expanding its SUV portfolio in India. In the past year alone, the company has introduced four new SUVs, including the second-gen Brezza, the Grand Vitara, the Fronx, and the upcoming Jimny. These offerings span various price points, allowing Maruti to recapture lost market share in the fiercely competitive Indian passenger vehicle market.
A Lifestyle SUV for Indian Customers:
Maruti Suzuki has designed the 5-door Jimny with the Indian lifestyle customer in mind. This SUV boasts proper 4WD capabilities, making it suitable for off-roading adventures. With the aim of replacing the iconic Maruti Gypsy, which has served the Indian Army and defense forces for decades, the 5-door Jimny has the potential to become a popular choice due to its off-road readiness.
Driving the Growth of the Lifestyle SUV Market:
According to Shashank Srivastava, senior executive officer of Sales and Marketing at Maruti Suzuki, the launch of the Jimny is expected to double the size of the lifestyle SUV market. As the market matures and volumes increase, distinct sub-segments emerge within the compact SUV segment. The Jimny, falling into the lifestyle SUV category alongside vehicles like the Mahindra Thar and Force Gurkha, is set to capitalize on the growing demand for stylish and capable SUVs.
The Growing Dominance of SUVs:
SUVs have surpassed hatchbacks to become the largest segment in the Indian market, constituting 45 percent of the passenger vehicle market. Within the SUV segment, compact SUVs represent the highest sub-segment, accounting for a quarter of overall SUV sales. In the fiscal year 2023, approximately 8.7 lakh units of compact SUVs were sold, and the 5-door Jimny is poised to make a strong impact within this sub-segment.
Style and Capability:
The lifestyle SUV market, currently at around 50,000 units per annum, appeals to urban buyers seeking a combination of style and functionality. The Jimny is expected to attract buyers who wish to add a touch of style and status to their lives. While the Jimny may not contribute significantly to Maruti’s overall volume targets, it plays a vital role in reinforcing the company’s reputation for delivering capable SUVs in a market flooded with numerous alternatives.
Customer Demand for 5-Door Jimny:
Maruti Suzuki initially considered launching the 3-door Jimny in India but ultimately responded to customer preferences. Overwhelmingly, 99 percent of customers expressed a preference for the 5-door variant. Although the 3-door Jimny has been successful globally, selling over 3 million units, Maruti Suzuki recognizes the unique demands of the Indian market. Consequently, the 5-door Jimny has been exclusively developed for India, while the 3-door variant will be available in select international markets.
The 5-door Jimny will be equipped with the K15B engine, emphasizing performance rather than fuel efficiency. This engine choice ensures that the SUV delivers the necessary power and capability to meet the expectations of the Indian customer.