Ford has reached the decision to not monetize the infotainment content as it arch-rival General Motors. The US manufacturer has cleared that it will follow in the footsteps of GM in ditching Apple CarPlay and Android Auto in favour of the in-house developed infotainment software that will be sold to the users. Unlike GM, Ford believes that there is no major money-making opportunity in selling infotainment content.
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In an interaction with Wall Street Journal, Ford CEO Jim Farley, has said that there are two camps in the software car OEMs. Claiming that Ford is in the other group, Farley said, “I think the first three shippable software content that will be cool for customers is not the interior digital experience. The interior has to be really well done, but in terms of content, we kind of lost that battle ten years ago.” He added that in the realistic approach, you won’t be making a ton of content by selling the content inside the car.
A few days ago, it was announced by GM that they will be selling infotainment content to users in a bid to churn more revenue. In this process, the US manufacturer decided to ditch both Apple CarPlay and Android Auto to develop its own in-house infotainment softwart, which supports selling the content.