Indian SUV manufacturer Mahindra has achieved a significant sales milestone with its popular Bolero SUV. The company recently announced that it has sold over one lakh units of the Bolero SUV in FY 2023 alone, taking its total sales figure to over 14,00,000 units since its launch in 2000. The Bolero Neo, which was introduced in India in 2021, has also been a major contributor to the sales success of the Bolero lineup.
Mahindra’s President of Automotive Sector, Veejay Nakra, praised the Bolero’s performance, saying “With over 1.4 million sales in total, the Bolero has become more than just an SUV; it has become a household name in semi-urban and rural India. One lakh sales in FY 2023, a testament to the unwavering trust and loyalty of our cherished customers.”
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Nakra also credited the Bolero Neo for successfully expanding the Bolero brand into new customer segments in tier one and urban markets.
Both the Bolero and Bolero Neo have shown impressive sales growth of over 28% in FY 2023 compared to the previous fiscal year. The Bolero SUV has maintained its position as one of Mahindra’s best-selling products in the Indian market for several months. The company has also updated the powertrain of the Bolero and Bolero Neo to comply with the new RDE and BS6 Phase 2 norms, which will further enhance its sales growth in the future.