Car&bike by Mahindra First Choice selects Konnect Insights to excel at customer engagement

MUMBAI, India, March 14, 2023 /PRNewswire/ — Car&bike and Mahindra First Choice, India’s largest digital used car buying platforms, rely on Konnect Insights, an Omnichannel Customer Experience Management system, for their digital customer care.

Mahindra First Choice is in an industry that works on customer loyalty and trust. This has made it critical for the brand to ensure that each and every customer is 100% satisfied. The brand has decided to use Konnect Insights to be able to keep up with customer conversations across all social media and web channels and take appropriate actions. Konnect Insights’ social listening and response management features fit well with the brand’s objectives of providing a level of customer experience that is unmatched in the industry.

Additionally, with the help of Konnect Insights, Mahindra First Choice can monitor customer feedback and sentiment in real-time, allowing them to proactively address any concerns and complaints. This not only helps the brand maintain a positive reputation, but also helps them continuously improve their products and services to meet the changing needs of their customers. Moreover, the platform’s ability to track competitors and industry trends, enables Mahindra First Choice to stay ahead of the game and adapt to the evolving market dynamics. In short, the adoption of Konnect Insights is a strategic move by Mahindra First Choice to enhance customer satisfaction, build brand loyalty, and stay ahead of the competition.

“Car&Bike has been the consumer’s go to auto portal, and this popularity has resulted in a significant increase in customer engagement across our social channels. We always strive to provide a superlative customer experience and having the right partner to manage this is critical. We are glad Konnect Insights is a reliable partner that fits the bill,” quotes Mr. Abhishek Agarwal – Marketing Head at Car&bike.

“We are delighted to announce that Mahindra First Choice has chosen Konnect Insights in its journey to excel in its customer experience management journey. Mahindra First choice holds customer satisfaction to the highest standard and it is a privilege to be working with a brand of this caliber, in the automobiles sector which is a very competitive and dynamic,” quotes Mr. Sameer Narkar – Founder, and CEO at Konnect Insights.

About Mahindra First Choice

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Mahindra First Choice is India’s leading used auto retail platform, with the largest pan-India network in the industry. The company is part of the Mahindra Group with investments from Phi Capital, Valiant Capital, and Cox Automotive. The brand aims to transform the auto industry with simple, efficient, transparent, and equitable transactions. The brand works towards aggregating the demand and supply in the industry by trying to bring order to a once unorganized industry.

About Konnect Insights

Konnect Insights is an omni-channel customer experience management platform that helps brands leverage the 4 Pillars of Omni-channel CXM by enabling them to listen to the conversations from all channels, learn from these conversations, and engage with their customers in meaningful ways and make them happier. It is an all-in-one suite offering social listening + online reputation management (ORM) + social CRM + social analytics + social publishing + BI tools and dashboards + surveys + crisis management. It is a comprehensive platform that unifies marketing, analytics, and customer experience and is trusted by leading brands from various industries.

The 4 Pillars of Omni-channel Customer Experience Management state that for brands to be truly customer-centric, they need to listen to customer feedback on social media, the web, emails, offline touchpoints, call centers, and chatbots (the first 2 pillars), evaluate and understand that data using analytics and CRM (the 3rd pillar), and act on that data by using social media publishing and marketing automation (the 4th pillar).


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