BMW is likely to launch an electric Maxi-scooter in India soon
BMW is very keen to launch its electric scooter in developing markets like India and China.
Image courtesy:BMWMotorrad
The German auto manufacturer, BMW is expected to launch its electric Maxi-scooter in India soon. Several reports suggest that it could be the BMW CE 04, which is BMW’s only electric Maxi-scooter that is sold globally.
BMW is very keen to launch its electric scooter in developing markets like India and China. Several domestic players have already launched their two-wheeler EVs in the market and have garnered a positive results despite several incidents.
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EV manufacturers like Ola Electric and Hero Motors have kept their electric shooter in a price range between Rs 1,00,000 to 1,50,000, whereas the BMW CE 04 has a starting price of Rs 14 lakh, ex-showroom. “It is our strategy to bring our full line up of global products to India and CE 04 is definitely in our consideration. But we haven’t made a firm decision yet and cannot give a timeline at this point,” said Vikram Pawah, President of BMW Group India.
Mr Pawah has further added, that the company is working to develop a more affordable electric scooter for the Indian market.