Bilia becomes importer and dealer in Norway for Great Wall Motor

Bilia becomes importer and dealer in Norway for Great Wall Motor

Bilia Norge AS has today signed an agreement with Great Wall Motor to be an importer and dealer of their car brands in Norway. The establishment of Great Wall Motor includes import operations as well as dealer operations with car sales and aftermarket services.

Great Wall Motor is a listed company in Hong Kong which in 2021 has sold 1.3 million vehicles and which is now establishing itself in Europe with its European headquarters in Munich, Germany. The group invests in new technology and green mobility with global R&D centers located in five countries where electric cars, battery technology and hydrogen are important investment areas in the development work.
Great Wall Motors’ goal is to sell a total of 4 million cars globally by 2025. Since 2018, Great Wall Motor has an established collaboration with BMW and Mini and manufactures electric MINI cars in China.

During the first half of 2023, Great Wall Motors’ electric car brand ORA will be launched in Norway. The agreement with Bilia enables the future introduction of more car brands from Great Wall Motor in Norway. Great Wall Motor has the ambition that the model range of ORA will grow with a new model every year.

Per Avander, Bilia’s CEO and CEO, comments:
“It is with pleasure and enthusiasm we now take the step to become an importer and dealer for Great Wall Motors. We look forward to being able to offer another electric car on the Norwegian market and welcome Great Wall Motor and ORA to the Bilia family.”

Frode Hebnes, CEO at Bilia Norge AS, comments:
“We are humbled and proud to be trusted to become an importer for Great Wall Motor. Through the launch of ORA, we are adding to the Bilia family a car brand with exciting design and good quality at competitive prices. The combination of high safety standards and advanced technology makes us look forward to presenting the ORA car brand in the Norwegian market. Great Wall Motor has ambitious expansion plans, and we believe we can contribute to realizing these plans.”

Xiangjun Meng, CEO of Europe Market, Great Wall Motor comments:
” For Great Wall Motors this is another milestone on the way to Europe, this cooperation project with Bilia Norge AS further sets the course for our market entry and for the way to our customers in Northern Europe who are awaiting our vehicles. We are very much looking forward to working closely together in this fruitful partnership.”

Fei Yao, Vice President GWM ORA Europe, ads: “The Norwegian market is an important pivot in GWM ORA’s Nordic and European strategy.
ORA is a 100% pure electric, future-oriented lifestyle brand with people-oriented brand values. Together with our partner Bilia, we will provide the Norwegian market with excellent products and long-term environmental value. Together we strive to establish a brand that makes a sustainable contribution to people’s lives and the earth’s environment.”

Gothenburg, 23 January, 2023

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Bilia AB (publ)

For information please contact:
Carl Fredrik Ewetz, Investor Relations, +46 (0)10 497 07 73, [email protected]
Frode Hebnes, CEO at Bilia Norge AS, +47 53025150, [email protected]
Per Avander, Managing Director and CEO, +46 (0)10 497 70 00, [email protected] 
Kristina Franzén, CFO, +46 (0)10 497 73 40, [email protected]

Bilia is one of Europe’s largest car dealers, with a leading position in servicing and sales of cars, transport vehicles and trucks plus supplementary services such as financing and insurance. Bilia has about 150 facilities in Sweden, Norway, Luxembourg and Belgium plus an online auction site in Sweden. Bilia reported a turnover of about SEK 35 bn in 2021 and had about 5,300 employees.


Bilia’s Service Business comprises a well-developed range of services and service concepts that are continuously developed to simplify car ownership for the customers. Bilia offers accessories and spare parts, original services and repairs, tyre hotels, rim repair, car glass repair along with other workshop services, store sales and e-commerce.


Bilia’s Car Business comprises sales of both new and used cars, transport vehicles and trucks, plus supplementary services such as financing and insurance. Bilia sells cars from Volvo, BMW, Mini, Toyota, Lexus, Mercedes-Benz, Smart, Porsche, Volkswagen, Audi, Skoda, Seat, Cupra, Nissan, Jaguar, Land Rover, Xpeng, Renault, Dacia and Alpine as well as transport vehicles from Toyota, Mercedes-Benz, Volkswagen, Nissan and Renault and trucks from Mercedes-Benz.

Bilia’s Fuel Business comprises fuel sales and car washes in Sweden.


  • Bilia becomes importer and dealer for Great Wall Motor

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